Comments on: MARKETING MÓVIL: Negocios Inalámbricos

By: omarestrada

omarestrada — Thu, 02 Sep 2010 15:32:00 +0000

Gracias Alejandro y ¡bienvenido!

Es un gusto tenerte por acá.
omarestrada recently posted..Negocios por Internet – del todo y las partes

By: ALEJANDRO BARRIOS

ALEJANDRO BARRIOS — Tue, 24 Aug 2010 22:37:29 +0000

Excelente Omar

By: Omar Estrada

Omar Estrada — Fri, 23 Jul 2010 15:03:44 +0000

¡Saludos Estrategias!

Efectivamente, “las colaboraciones” que puede establecer la tecnología son incalculables y sus beneficios para la publicidad de negocios, casi “perversa”. En el caso del geofencing aplicado a estrategias de marketing móvil, tenemos un “diálogo” entre las tecnologías de localización (GPS) y la pluralidad de servicios móviles (Mobile Ads, SMS, Messaging, Local SEO)

El Geofencing permite la localización a nivel de contexto. Esto es una de las cosas que muchas empresas están ignorando y que sin dudas ofrecería beneficios incalculables: la geolocalización de servicios.

¡Gracias por tu aporte, Estrategias!.

Saludos
Omar Estrada´s last blog ..Marketing Movil- aproveche la expansion de las comunicaciones para potenciar su negocio

By: Omar Estrada

Omar Estrada — Fri, 23 Jul 2010 14:24:25 +0000

Hi Christie,

yes, I know what you mean, but I guess we can´t ignore the tendencies.

For instances, a study conducted by “RBC Capital Markets” related to the topic suggests that mobiles will outnumber computers on 5 to 1 in the near future. So, the capacity of AdWords, to use an example, to “display” in mobiles has evolve to “Google Mobile Ads” in iPhone, Android and Palm Pre devices already.

This, combine with the capacity of “targeting” qualified traffic and the characteristics of “the new client” as an “educated searcher”, points to a set of opportunities we shouldn´t ignore.

I guess the dynamics of a technological world will come together on its own pace and business people just will have to learn how to deal with this new reality. As you say, “more to think about”.

Thanks for your insights :)
Omar Estrada´s last blog ..Marketing Movil- aproveche la expansion de las comunicaciones para potenciar su negocio

By: Christy Dutilly

Christy Dutilly — Fri, 23 Jul 2010 13:53:36 +0000

Omar,
This is actually something I have been debating. Which of my websites and advertising should be available on the mobile devices? With paid advertising you have the option of whether or not it is available. For instance, I’m not sure in our ADD (attention deficit) world that I want someone surfing their iphone to have that be their first introduction to my high tier business opportunity. Maybe I am being short sighted? More to think about. Thanks for your input.
Christy
Christy Dutilly´s last blog ..Creating Your Own Capture Pages

By: Karla Setchel

Karla Setchel — Fri, 23 Jul 2010 00:56:09 +0000

Very interesting insight Omar.

Blessings,
Karla
http://www.KarlaSetchel.com

By: omarestrada

omarestrada — Thu, 22 Jul 2010 22:26:42 +0000

Hi Sharon,

sometimes is even funny how natural the new generation is to technology… Like my 9 years old niece saw me working in my blog and 15 minutes later we caught her reading a page called “Make a A Website from A to Z” that she managed to find, asking the right questions in Google.

I´m planning to hire her to manage my AdWord Campaigns :)

Imagine this same generation in 10 years, Internet and Mobile savvy…

Saludos
omarestrada´s last blog ..Marketing Movil- aproveche la expansion de las comunicaciones para potenciar su negocio

By: Sharon Hartman

Sharon Hartman — Thu, 22 Jul 2010 18:38:21 +0000

Its amazing how technology has changed in such a short period of time and the younger generation is growing up in a world filled with technology. They are light years ahead of where we were at their age.

The old ‘traditional’ ways of doing business are fading and being replaced by these new ‘modern’ advanced ways. People that don’t position themselves and learn how to use these new tools will definately be at a disadvantage.

Great article Omar!
Sharon Hartman ´s last blog ..Do You Enjoy The Simple Things In Life

By: Estrategias Móviles

Estrategias Móviles — Thu, 22 Jul 2010 17:48:19 +0000

Hola, me parece interesante el artículo, quería agregar que muchas empresas están utilizando sistemas de posicionamiento global para detectar el comportamiento del consumidor con referencia a la efectividad de los Mobile Ads. Aquí encontré un artículo que me pareció interesante sobre el “Geofencing” que trata de colocar un perimetro geográfico el cual registra la salida y entrada de los consumidores a grande establecimientos como retailers.

http://esmoviles.blogspot.com/2010/07/cinco-ideas-para-el-marketing-movil.html

Saludos!

By: omarestrada

omarestrada — Thu, 22 Jul 2010 17:18:52 +0000

¡Gracias Raisa!

A veces ni siquiera puedo imaginar qué vendrá después, pero de seguro la expasión tecnológica, y “velocidad” y democratización de esa expansión, seguirán cambiando nuestras vidas por minutos.

Sin dudas para “sobrevivir” y sacar provecho de estas tendencias, hay que estar con Darwin :)

Saludos
omarestrada´s last blog ..Marketing Movil- aproveche la expansion de las comunicaciones para potenciar su negocio