What Implementing Business Model?

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One of the most common questions among stakeholders when it comes to Online Marketing or Internet Marketing is "what business model to use", what specific strategy to continue to build a profitable business using the Internet.

Much has been talked about it and essentially all theories are correct. But the internet is so saturated with options that the new employer runs the risk of not knowing where to start.

That's the point I want to address today and I will refer specifically to a proposed model that considers the consumer niche of art, or artistic products, as their market potential.

Although the example used refers to a market or a specific philosophy proposed is applicable to absolutely any niche, understands network marketing, independent production, artistic cretion of the teacher or marketing of products from traditional business of any kind .

It is a matter of understanding how the model works rather than what we promote him.

In principle, this strategy is based on the distribution.

As already mentioned in another post , since the beginning of the Industrial Age and definitely now on the threshold of the digital age, many businesses changed their "financial philosophy" from production to distribution of goods and services, structured power the networks.

As mentioned before, what made ​​General Electric and Ford Financial monsters that became was not only his ability to produce, but also its ability to "mass produce and distribute."

In other words, there was electricity, but the distribution industry (electrification, wiring, poles, lights, utilities, etc.) which enhanced the development of the rule of General Electric, one of the leading paradigms of the Industrial Age.

The model was presented in the comment section TRUE FANS 1000 published in 2008 in the section of the site The Technium Kevin Kelly and proposes direct distribution to a group of enthusiastic followers, using strategies of Attraction and the power of the microcelebridades to market their products.

As have the item to us in Spanish (once you enter the link 1000 True Fans, look for the label "Translations / Spanish" under the title of the article) I will only discuss his thesis and recommend what is my own approach to Marketing Internet.

The thesis of 1000 True Fans is building relationships of mutual loyalty with 1000 hardcore fans, and recommended the construction of these relations on real and relevant exchange, so that our fans take advantage of its relationship with us and this communication is reversed in "fidelity" of them to us.

Attraction Marketing

Given the challenges of Internet distribution to marketing traditional products (scanning, downloadable product, P2P sharing, unauthorized copying, etc) this model is a strategy to take into account, while the same media that takes away a possibility can open other property used in scope yet we can hardly calculate.

This thesis is based on Attraction Marketing, explained by its proponents (and extremely simplified here), in the following order:

1 - Brand Yourself: Become a "brand." He personifies what you offer.
2 - Make a List: Create your list. Develop a relationship of value with your followers.
3 - Market to Your List: Marketing to your list.

The purpose of this article refers to item 2: that is to develop a relationship such that around a group of followers True Fans willing to secundarte in each company that you propose.

This is just what he did Cindy Gordon, vice president of New Media and Marketing Partnerships at Universal Orlando Resort in 2007 to launch "The Wizarding World of Harry Potter" * (download link to the final analysis).

Another example appears at the end of 1000 True Fans article. The link "The Reality of Depending on True Fans" musician Robert Rich, describes and analyzes his own experience as Artist and Entrepreneur.

The model presented is one of the possible solutions to structure a business of any kind on the Internet, and no doubt the model used by many marketers now living entirely on their online activities, or business because of the capabilities developed that offers the technology.

My only recommendation is to "implement a strategy and focus on it to give us results." The great risk we face in the avalanche of approaches that can be found on the Internet is diluted in the end nothing to try every new model or solution appears .

Notes:
* This event is studied in the book "Viral Marketing" by David Meerman, among other approaches to the use of Social Media as a platform for advertising.